Saturday, February 8, 2020
Strategic management (General Motors) Case Study
Strategic management (General Motors) - Case Study Example The company recorded revenues of $185.5 billion up by about 4.6% from $177.3 billion in 2002. Although GM's global market share declined to 14.7 percent from 15.0 percent, three out of its four automotive regions posted gains. Leading market position: GM has consistently maintained its leading position as the world's largest vehicle manufacturer. In US it is the league of the big three with Ford and DaimlerChrysler. GM also has a strong market position in the UK, Germany, Brazil, Australia and China. Strong market position enhances the brand image of the company and provides economies of scale throughout the supply chain. Robust revenue growth in Asia Pacific: The Asia-Pacific region has proved to be very encouraging and having immense potential for the company. Despite the challenges in the Asia-Pacific region, GM recorded strong revenue growth in this region with continued strong performance by Shanghai GM in China and Holden in Australia. For 2003, GM Asia Pacific (GMAP) earned $577 million, more than three times the net income of $188 million in 2002. Company is also aggressively expanding its operations in India, another big market in the region. Such a strength in this region helps the company to offset its losses in some other regions. Strong brand portfolio: GM has a strong brand portfolio.